"Cos I Be Ashewo" – Don Jazzy Finally Explains Why He Follows All the Baddies on Instagram
Music executive and Mavin Records boss Don Jazzy has finally addressed the question on everyone's mind, giving a candid and humorous explanation for why his Instagram following is packed with "baddies," and revealing that his scrolling habits are actually part of a genius talent-hunting strategy.
"Cos I Be Ashewo" – Don Jazzy Finally Explains Why He Follows All the Baddies on Instagram
The question was put to him bluntly by an X user, "Lol don jazzy why you dey follw all the baddie for Instagram" . The music mogul, known for his playful online presence, responded without missing a beat, "Cos I be ashewo".
The admission, a Nigerian slang term for someone who enjoys a vibrant and social lifestyle, sparked immediate reactions, with many praising his honesty.
It is not the first time he has made such a cheeky admission, as he also previously linked his lack of marriage to being an "ashawo," stating, "I be ashawo na. Na why I never marry".
Beyond the humor, Don Jazzy has consistently maintained that his social media activity is far more strategic than it appears. He says what is often joked about as a casual habit of following "Gen Z baddies" is actually a deliberate part of his talent discovery process.
"People always say I follow plenty Gen Z baddies on IG, but that's actually how I discovered Ayra Starr," he revealed . The Mavin boss explained that social media has become one of his most effective scouting tools, allowing him to spot raw, unfiltered talent before it gains mainstream recognition.
Don Jazzy's process goes beyond passive scrolling. When he identifies potential, he often reaches out directly, sometimes even contacting family members to establish a connection with emerging artists.
This method, which blends digital observation with personal outreach, has proven to be successful, with Ayra Starr becoming one of Mavin Records' standout stars after he discovered her on Instagram.
For Don Jazzy, the approach is intentional, keeping him ahead of the curve and helping him identify the next wave of stars before the rest of the industry catches on.
In a separate discussion about his personal life, Don Jazzy has also addressed his marital status. When asked why he is not married, he said, "I dey work on myself so that when my head correct, my babe go enjoy me".
He was previously married to American model Michelle Jackson in 2003 at the age of 20, but the couple divorced two years later.
Whether his "ashawo" lifestyle is the real reason or just a clever deflection, Don Jazzy has managed to turn his social media presence into a running joke and a legitimate talent-hunting strategy.
Source: TrendyBeatz
