BNXN Playfully Calls on Dangote to Let "Online" Take Over Dangote Group Workplaces

BNXN Playfully Calls on Dangote to Let "Online" Take Over Dangote Group Workplaces

The playful request came shortly after BNXN, formerly known as Buju, released "Online" on September 17, 2026, as part of the rollout for his forthcoming project, Still In Charge.

The song explores the idea of stepping away from constant communication and social expectations to simply enjoy life, and its laid-back message quickly resonated with listeners.

But it was BNXN's playful marketing move that truly caught the attention of social media users. In a post on X, the singer tagged Dangote directly, calling him "my ski" and encouraging Dangote Group workers and shareholders to stream the song during work hours.

The cheeky request came at a particularly opportune moment, as the Dangote Refinery IPO was dominating conversations in Nigeria's business sphere, giving BNXN's latest release an unexpected connection to one of the country's biggest business stories.

The timing was perfect, and the internet quickly picked up on the humor of the situation.

The request sparked a wave of reactions across social media, with many fans finding the idea of Dangote Group staff vibing to "Online" during work hours both hilarious and endearing. Some joked that Dangote might actually consider it, while others imagined what a workplace playlist curated by BNXN would look like. The playful interaction added to the buzz surrounding the song's release and demonstrated BNXN's knack for creating viral moments that blend music with pop culture. "Online" serves as a major preview of BNXN's upcoming six-track EP, Still In Charge, which is scheduled for release through EMPIRE on September 24, 2026. The track follows his 2026 collaboration with Asake, "Eja Meja," as the singer continues building anticipation for the new project.

With its reflective lyrics and smooth delivery, "Online" showcases BNXN's continued evolution as an artist who understands both the creative and commercial sides of the music business. Whether or not Dangote grants the request remains to be seen, but the playful exchange has already succeeded in one thing: getting people talking about BNXN's new music.

The singer's willingness to engage with his audience in such a humorous and relatable way has endeared him to fans, and it demonstrates how modern artists are using social media to create moments that transcend the music itself.